100 Years of Techology

Niche Marketing is the last great frontier for the small business entrepreneur. Out there in the ‘real’ world, small businesses don’t have a half fair chance of competing against the giant international corporations of the world. The Internet has evened the odds for small business. The Internet has created a real equal opportunity for those who are willing to use it. There are several different ways to make use of niche marketing and succeed. All of the ways require getting a domain and a webhost, building web pages and adding content. Those are just the basic basics of Internet Marketing in any form. Then there are the choices of how to go about building a successful niche marketing site that will provide you with a profit….hopefully a very large profit.

1. You can create an informational product. An informational product can be articles, reports, columns, audio or video, or other things. These can be sold as stand alone products or used for advertisement or promotional causes.

2. You can build a content rich web site that will be so interesting it will draw potential customers again and again.

3. You can publish newsletters and ezines that are so full of pertinent information that people will happily pay for subscriptions to them.

All of the above listed ways can be used to create a niche marketing website that has the capacity to make money. There are two things that all of these methods have in common.

1. The topic must be one that helps people solve a problem, makes them healthier or happier, or provides them with information that they want or need in some way.

2. The content of the website, no matter the topic, must be relevant, timely and interesting to the people who are reading it and the website must be easily navigated.

Wally Skorupa likes to write for Uniformhaven.com who sells dickies scrubs, dickies scrubs

One of the most difficult, but key components of the Internet marketing process is to design your website to achieve the goals you have set for your business.  But this critical step is usually the one business people skip, or just leave it to their web designer to consider, which can be even more damaging to their overall goals. 

By strategically planning your new website or an update of your existing website, you will ensure you have a marketing piece that showcases your business to its best, allows you to be in control of ongoing content updates, and achieves the goals you have set for your business.  Here are a number of important steps to take in the website planning process:

1.  Write down on a piece of paper everything you think the visitors to your web site might want to know about your product or service.  Using the website for a school, for an example, you would probably discover that visitors would be looking for information on the staff at the school, classroom size, attendance numbers, and sports programs.  Brainstorm every possible topic someone might want to know related to the industry, product or service your website will be offering.

2.  Put yourself into the visitor’s shoes.  Visit and review some websites similar to the one you will offer as if you were a potential customer.  As a visitor who is genuinely interested in your product or service, what are the good things and bad things about each site you visit?  Are you inspired to take action from the website?  Are you able to find what you are looking for quickly and easily? How many times do you have to click to find what you are looking for?  Take notes on all this information with the purpose of making your own website as visitor friendly as possible.

3.  Research to find out what keywords your visitors might search for. You don’t need to invest in expensive search tools, Google has a free keyword tool that is adequate for this purpose.  Type in a general phrase such as “high school” and see what other keywords come up.  These are the things your visitors already have questions about.  By arming yourself with this information, you will be able to plan your website to answer their questions right away. 

4.  Plan your new website so that it can expand.  Stay away from website formats that can’t be expanded easily to add products and new pages.  You will find that building a great website is a constant work in progress. 

5.  The final thing to keep in mind is that you want to be able to control your new website, rather than be at the mercy of your web designer to make even the simplest of changes.   Today’s dynamic Internet marketing environment demands new and fresh content added to your website often, and the old fashioned sites that rely on a web developer to make changes just won’t work anymore.  Your new website should be on a platform that lets you add content quickly and easily.

The investment by your business into a new website is a large part of your marketing budget.  Make the most of your investment with a new website that supports the goals you have set for your business. 

Marty Dickinson is the founder of HereNextYear, Inc., a full service Internet marketing company in business for over 10 years. His specialty is Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

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