100 Years of Techology

Meditation is quickly growing acceptance in Western culture and medicine, and frankly, it’s about time. This popular practice has been used for centuries to calm the mind and increase focus, creativity, reduce stress, and has a host of benefits for anyone.

Of course, the challenge is in learning the meditation process. For beginners, it can seem a near-impossible task to actually quiet your mind. In fact, this issue can make a supposedly soothing practice frustrating, defeating its entire purpose. This is why many have turned to the Internet and to experts in order to learn meditation techniques, so that they may easily slip into a meditative state and reap the many benefits of proper meditation.

Diverticulosis can be a pretty tough diagnosis. Given the fact that it is a disorder of the large intestine, diet can absolutely have an effect on your symptoms and treatment. If you’re interested in learning about a diet for diverticulosis, visit the website above to find out more.

Also, be sure to check with your physician before you begin any diet. Their input can be invaluable, both in regard to your diverticulosis and any other chronic or acute conditions you may face.

What is the Law of Attraction? Put simply, it is the idea that thoughts determine actions … that is, positive thoughts “attract” positive outcomes and vice versa. There’s certainly no shortage of books on the Law of Attraction (also known as LOA). For information on LOA books, check out the link above.

Photo booths are a great new trend in weddings and corporate events. One of the best features of a photo booth versus a traditional photographer is that there isn’t a person (a stranger, usually) sitting behind the camera. This freedom opens up the photo subjects and presents the opportunity for some pretty unique and exciting pictures.

Rentals generally include props (you may want to check with your particular booth rental company about whether this is included or if they charge extra), which help foster creative photos. Also, check to make sure you get unlimited prints. Generally, the booth will print out two sets of photos – one for the guest, and one for the host.

Contrary to popular belief networking is NOT talking to people, selling yourself or exchanging business cards.The real definition of networking is the art of making and maintaining relationships.

Remember, if you are looking for new customers and additional business, the easiest and fastest way to do that is to join the Columbia Business Group.

It doesn’t matter if you are a new or seasoned business… small or large… referrals add huge profits to your bottom line.

Discount tire stores do offer a valuable alternative. You can often find name brand quality tires for less than at a local garage since they deal in volume. Discount tires stores tend to have a larger supply so you can get your model straight off the tire rack and won’t have to wait for a shipment with your size to come in. Even though you are looking for cheap tire prices you should expect quality and safety.

Some people prefer not to take pure aloe vera because of its taste. Yes, you may mix it with natural fruit juice or honey for better palatability. Or you may opt to take Aloe Berry Nectar which gives you the taste of cranberries and apples for natural sweetness. You can also try Aloe Vera Bits n’ Peaches which augments natural aloe flavour with the taste of sun-dried peaches and peach concentrate.

Things that are scarce are perceived as more valuable than things that are plentiful. How can you use this to improve your web marketing and social media?

In the final tenet of Robert Cialdini’s Influence: The Psychology of Persuasion, he examines scarcity.

Like reciprocity, commitment & consistency, social proof, liking and authority before it, scarcity has an undue influence on us due to our desire for shortcuts.

We have been trained that things that are rarer have more value than things that are common. Therefore, to make things appear to have more value, marketers can promote or even fake the scarcity of an object or information.

Like many people, I subscribe to a number of daily deals, like LivingSocial. I know that if I don’t act now, I’ll miss out on 50% off a massage, food  or snow tires. Interestingly, I’ve noticed I’m less compelled to buy a daily deal these days because I know that if I miss this half-off yoga class, there will be another one from a competing studio next week. The deal is still a good one, but the scarcity has been removed.

Scarcity also plays on our fear of loss. In one example from the book, homeowners who were told how much they would lose by not insulating their house bought at a much higher rate than another group that was told how much they would save.

We also hate to lose our freedom; when an object becomes scarce or won’t be available much longer, we don’t want to lose our freedom of choice, so we find the object more desirable. In one study, people who tasted a cookie from a jar with only two cookies found the cookie more delicious than an identical cookie in a nearly full jar.

What I found even more interesting was a sales experiment for a beef company. The first group of customers were given the standard sales pitch. The second group heard the sales pitch plus were told that there would soon be a beef shortage, and not all orders would be filled. The third group heard what the second group heard, but they were also told that this information was secret, and most people didn’t know about the upcoming shortage.

The evidence was clear, as the second group bought more beef than the first group, but the third group bought even more. Scarcity of product combined with a scarcity of information proved an overwhelming sales tool.

So, how can you use scarcity to improve your web marketing and social media activity?

Scarcity works well in all types of marketing and sales, but here are a few ways you can use it yourself:

• Create a member-only group. Provide these members with information only available to them and sell membership at a premium.
• Limit seats. Limit the number of seats for your next webinar or seminar.
• Use early bird discounts. Offer discounts for people who purchase before an upcoming date. Announce this when tickets first go on sale, and then again as the deadline approaches. An alternative approach is to off a certain number of discounted seats and once those are gone, they’re gone for good.
• Give special offers to a small mailing list. Start by giving people on your internal list a special opportunity to buy early, before you announce it to everyone.

Scarcity is a powerful motivator. Do you have any other ideas on how to use scarcity in your web marketing? If so, please leave a comment below. But please hurry…comments will only be open for one week, then they’ll be closed forever!

The Rich Brooks
One of a Kind

Photo Credit: Kim-bodia

Shopping for jewelry online or in the Vancouver, Canada area? Check out the website above for diamond rings, earrings, and more. Did you know that many jewelry shops also buy gold? With gold near record highs, it might be a good time to cash in. If nothing else, it certainly can be a quick way to raise funds.

Are you a climbing fanatic? Check out ClimbingGearBaseCamp.com to get your hands on the hottest new climbing gear hitting the market. Harnesses, rope, helmets, and shoes – if you need it to go climbing, they’ve got it.

The FDA has classified low level-laser therapy devices as “non-significant risk medical devices.” The laser has been compared to an ultra-sound in that it is completely non-invasive, heatless and pain-free.