Travel a lot? You’ll want a stroller that breaks down easily and is compact. There are also jogger strollers, great for bringing your baby along with you on your runs. Got twins? You’ll want a double stroller! That’s just a few examples of the many stroller types available for purchase.

Brown & Jones, Wisconsin Certified Court Reporters, offer a wide variety of court and legal services for your needs.

From state-of-the-art conference facilities, to comprehensive court reporting services, to computer litigation support, they’ll support you from Milwaukee to Maine, Wisconsin to Washington state.

If you need to schedule a deposition you can do so right from their website.

Brown & Jones hired flyte to design and develop their WordPress website, as well as engaged us for search engine optimization and web marketing.

You can also follow Brown & Jones on Twitter, like them on Facebook, follow them on LinkedIn, and check out their YouTube channel.

Rich Brooks
Small Business Web Design

DAC Sales offers HVAC products and solutions to building owners, architects, mechanical engineers and contractors looking for creative, sustainable solutions.

With their focus on custom HVAC solutions, they can tailor a solution to your exact needs, whether you run a hospital, laboratory, university, K-12 school or commercial building.

Mechanical engineers can get their questions answered by DAC President Rick McGinley in the Ask Rick section. (You know, I was just wondering whether the motor on the high plume dillution fan was outside the fan. Thanks for settling that bar bet, Rick!)

DAC hired flyte to design and develop the site on WordPress so they can easily manage daily updates and develop an HVAC blog. We also developed an SEO strategy including keyword analysis, copywriting, blogging and link building.

Serious about keeping their industry leading status, they’ve also engaged us in our flyte training program: your personal trainer for web marketing.

If you need a sustainable HVAC solution be sure to give DAC Sales a holler. If you need help with your website or internet marketing, you know where to go.

Rich Brooks
WordPress Design

Dear Rich,

I run a commercial cleaning business and I’ve been using social media for almost a year. I have been blogging three times a week, creating videos, and tweeting several times a day. We have a Facebook page that gets updated multiple times a day but has very few fans and only my employees and family members engage with it, and only when I threaten them! Even when we ran a contest with an iPad 2 as a prize we only got a handful of new likers.

We set up a Google+ page for our business, but almost no one has circled us, despite the fact that we’re putting out fresh content daily.

Most importantly, in looking at our traffic reports, almost no traffic comes from our social media activity, and none of our new clients mention social media when we ask how they found us.

What are we doing wrong? I feel like I’m banging my head against the wall.

–Confounded in Cornish

Dear Confounded,

It’s definitely frustrating when you are doing “all the right things” with social media marketing and still not getting any results. For many other small businesses you’d probably be knocking it out of the park.

However, for your audience, which I’m guessing are building owners, controllers, and property management companies, they’re just not using social media, at least not for the purposes of finding and engaging a new commercial cleaner.

As much as “social media” is a game changer, there’s still some important truisms you can’t ignore: you need to go where your audience is.

Now, not being a building owner or property management guy, I’m just guessing, but I’m probably only looking for your service when I take on a new building or I’m dissatisfied with my current vendor. When I do that I might turn to my social networks to ask for recommendations, but I certainly don’t need to engage with vendors on the chance I might need such a service down the road.

I would probably be more likely to wait until I had a need and then do a search at Google (if I didn’t ask a friend.) So, I would recommend cutting way back on your social media marketing, and focusing on your search engine optimization, especially how you rank in local search.

One platform I noticed you didn’t mention was LinkedIn. I would think that LinkedIn would be one of your best platforms to use, because of it’s focus on B2B. You could join local groups and network with other people in the group. This would increase your visibility and should increase your referrals.

Hope this helps!

Rich Brooks
Maine SEO

Photo Credit: Uwe Strasser